What is localisation?
Localisation means adapting a text to the context of the target language and market so that its content serves people in the target group regardless of their native language. Typical texts and content that require localisation include product instructions, application user interfaces, websites and marketing materials.
At Lingsoft, we know that smooth, localised translations are an essential part of successful business operations so that target groups in different markets perceive the localised
product or service as being meant for them. For example, product texts from another cultural context may seem strange and less approachable than texts that take the target audience into account.
Even if the organisation operates globally, its brand must still be recognisable everywhere. Our expert localisation service combines the local operating environment and presentation with brand features.
Localised translations to meet your company needs
Localisation can mean making small or large changes, such as adapting dates, times and measurement units. For example, a Finnish customer does not benefit from reporting the weight of a product in pounds or the starting time of a webinar as 4 pm. These are direct translations, but localisation converts pounds to kilograms and the time to 16.00.
Depending on the situation, localisation also requires technical expertise when, for example, software or applications are adapted for different regions. Using the correct time expressions, measurement units and currencies is also crucial in software. High-quality localisation ensures that different language and regional versions of a software work together seamlessly.
For example, it is often necessary to have separate versions of online stores for the United Kingdom and the United States. English is spoken in both countries but they use different currencies, for example.
Direct word-to-word translation is only suitable for a few text types, because each language has its own way of expressing things. A relaxed expression suitable for an advertisement in one language may be too straightforward in another language and can even make the advertisement seem pushy.
Regardless of the translation need, we produce fluent translations that are suitable for the target country and always take the whole picture as well as the objective, style and tone of the text into consideration.
An expert and experienced partner at your service
At Lingsoft, translations are produced by experienced experts who have in-depth knowledge of both the source and target language. Localisation results in a natural translation that serves the company’s brand in each of its target countries.
Speak to the customer in their language
Texts adapted for the target audience appear natural and familiar to the recipient, and these experiences play a role in strengthening trust. Customer satisfaction is a crucial requirement for organisations that are pursuing growth.
Stepping into new arenas
Entering new markets is challenging when a company is competing with established operators. In this case, it is particularly important to formulate the company’s communications based on the market and customs of the target group.
Cost-effectiveness for business
A well-implemented localisation process ensures fluent translations for each target country without long cycles of editing.
Save time and money with high-quality, localised translations.
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We support growth in your company
Read about the customer benefits below and take full advantage of the expertise and service offered by the leading language technology company.
Accessibility
We help you reach your target audience comprehensively across all channels, in all languages, everywhere. Accessible digital content and services also ensure an excellent customer experience.
Scalability
We offer language services customised to meet the needs of your business and a comprehensive language management solution that is flexible and also grows and develops in response to changing situations.
Productivity
We use language intelligence solutions to eliminate friction in language processes, improve content design productivity and enhance multilingual communication.